After teasing a plant-based protein endeavor and telling Compassion Over Killing that it was “looking at plant protein as the future of protein,” Tyson Foods’ new Raised & Rooted brand falls short of the mark. The new brand, which Tyson is calling “plant-based” is, well, not plant-based at all. The brand’s debut products include nuggets that, while meatless, contain egg …
Until this week, Tyson Foods held a 6.5% stake in plant-based meat producer Beyond Meat, but the meat industry leader just sold it to an unknown buyer (or buyers). This news came just ahead of the burger company’s plans to begin selling shares publicly, reaching for a market value of over $1 billion. It is not yet known who …
Tyson Foods has just pledged to Compassion Over Killing that more plant protein news is “coming very soon” at a food innovation forum at its Chicago office–yet it continues to ignore the extreme cruelty COK documented in its supply chain. At the “New Disruptors in Consumer Products: Incubators, Accelerators & Entrepreneurs” forum at Tyson’s Chicago office last week, COK volunteer …
Tyson Foods, the nation’s largest poultry producer, is moving further into the vegan market with plant-based proteins, as Compassion Over Killing’s campaign continues pressuring Tyson to continue this shift as well as end cruel rapid growth in birds. On the company’s first-quarter earnings call, Tyson chief executive hinted at this new development, saying “In the weeks ahead, you’ll be hearing …
After a Compassion Over Killing hidden-camera investigation uncovered heartbreaking abuse to birds at Atlantic Farms, a Virginia factory farm contracted by Tyson Foods, the nation’s largest chicken producer, our evidence was turned over to authorities, who promptly investigated. The video reveals birds being violently kicked, slammed, thrown, and run over and crushed to death by forklifts. Other birds were killed …
The world’s largest poultry producer, Tyson Foods, announced another plant-fueled investment, funding a company producing vegan protein from mushroom roots. Though this is a positive step showing that companies are reacting to consumer demand by investing in plant protein, Compassion Over Killing continues to take Tyson to task for its failure to do better by birds. Pivoting to Plant Protein …
January 5th is National Bird Day — a day to celebrate our feathered friends of all types. So today, we’re bringing attention to the land animal most killed for food: the chicken. Did you know? Chickens have sophisticated social orders. Like humans, they build relationships, distinguish between individuals, use logic, and even plan ahead. They’re also good at math! Also …
Today, Compassion Over Killing (COK) flocked to the Tyson Foods-sponsored Poultry Festival in Arkansas, in a powerful demonstration urging the poultry giant to end cruel, unnatural rapid growth in birds and shift towards plant protein. COK volunteers turned up the heat on Tyson to take action, demonstrating around the festival’s barbecue event with signs that “Tyson’s cruelty won’t fly” as consumers …
Two costumed “injured chickens” limped in the annual Hogeye Marathon sponsored by Tyson Foods in Springdale, the poultry giant’s hometown, on April 14th, urging Tyson to move toward plant protein, as consumers flock away from animal cruelty. Joining the “birds” representing the hundreds of millions of real chickens suffering for Tyson products every year, Compassion Over Killing (COK) volunteers were rallying …
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