PROGRESS: Dunkin’ Donuts New CEO Says Plant-Based Options Are on the Way

by Stuart McDonald

vegan donuts

Change is brewing at Dunkin’ Donuts: The chain, now led by a new CEO, is considering vegan options, as thousands ask for vegan treats through Compassion Over Killing’s campaign.

Millions of consumers nationwide are opting for plant-based options to help the animals who suffer at the hands of the egg and dairy industries, and protect their health as well as the planet. As the plant-based market continues to grow, Compassion Over Killing has been putting pressure on coffee giants Starbucks and Dunkin’ Donuts to get them to catch up and offer plant-based options.

In 2014, Dunkin’ Donuts became the latest top national coffee chain to offer a non-dairy milk, saying it heard thousands of us “loud and clear” as it poured out almond milk nationwide in response to Compassion Over Killing’s campaign. Since then, Dunkin’s been brewing up even more changes, most recently instating a new CEO. David Hoffmann is bringing with him a lot of new ideas–including more vegan options!

This is great news, as Dunkin’ has been falling behind in the plant-based food and beverage game. But as rivals like Starbucks steal the buzz with more and more plant-based menu items like a vegan macadamia oat cookie and 3D-printed Dream Pops, Dunkin’s looking to catch up.

Hoffmann recently explained to Boston.com, “Nobody does iced coffee and hot drip coffee better than us. But there’s a whole range of other products that we can get into around beverages, whether it’s re-establishing ourselves in espresso-based drinks to teas to plant-based drinks… We think that’s some of the runway for us long term.”

More plant-based options mean a win for companies, consumers, and animals. Recent market research by Nielsen found that 39% of Americans are “actively trying to eat more plant-based foods,” and last year these veg products made up 20% of the money US consumers spent on foods and beverages last year. This is a huge opportunity for Dunkin’ to boost slumping sales and respond to consumer demand.

Even more importantly, plant-based initiatives can reduce the number of animals exploited every year by the egg and dairy industry. Currently, all of Dunkin’s donuts contain egg and dairy ingredients–which other coffee shops are increasingly proving obsolete. With so many other plant-based ingredients available, the cruelty simple isn’t necessary.

Thanks to your voices, Dunkin’s starting to see that plant-based is the future! Let’s use this opportunity to tell Dunkin’s new CEO that a vegan donut would be a slam dunk for animals, consumers, and the planet!


ACT NOW: Sign our petition telling Dunkin’ that a vegan donut would be a slam dunk, then email David Hoffmann at david.hoffmann@dunkinbrands.com using our sample below or your own polite message.

SAMPLE TEXT:

Dear Mr. Hoffmann,

Congratulations on your new position, and thanks for the announcement that more plant-based drinks are on the way at Dunkin’! In 2014, I was thrilled when Dunkin’ brewed up almond milk for our coffee after hearing from tens of thousands of Compassion Over Killing supporters. But millions more conscious eaters are ditching dairy and eggs for animals, their health, and the planet — and a vegan donut would be a slam dunk in our dairy-free coffee! As competitors like Starbucks steal the buzz with more and more vegan menu options like a macadamia oat cookie and 3D-printed Dream Pops, it’s time for Dunkin’ to get in the game. Dunkin’ can seize a massive, growing market of dairy- and egg-free eaters by taking the lead and becoming the first coffee giant to offer a vegan donut! Thank you.

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