“Bad Ass Vegan” John Lewis Tells BOCA: Ditch Dairy!

by Compassion Over Killing Staff

John Lewis

In celebration of National Hamburger Day, fitness expert and influencer John Lewis, also known as Bad Ass Vegan, is teaming up with Compassion Over Killing to kick dairy out of BOCA’s burgers for good. 

BOCA is already moo-ving the brand in the right direction: Since the start of Compassion Over Killing’s campaign, and thanks to the nearly 50,000 of you who have signed our petition, BOCA has gone mostly vegan! Yet, despite the fact that ditching dairy would ‘behoof’ cows as well as consumers looking for vegan products, BOCA is still clinging to cruel dairy in its All-American burger, as well as its bowls and its new skillet meals.

Meanwhile, its competitors are paving the way for the plant-powered revolution with innovative new burgers, like Lightlife’s “bleeding” vegan burger and MorningStar’s upcoming vegan “Cheezeburger.” With companies like MorningStar and Lightlife going completely vegan and opening up all their products to a wider (and rapidly growing!) market, once-household name BOCA is falling behind.

So this National Hamburger Day, social media star and athlete John Lewis has joined COK in telling the food giant to drop the dairy from its All-American burger and other products, writing, “You don’t need cow’s milk for All-American muscle, BOCA. Cut out cruelty. Ditch dairy.”


Help BOCA see that consumers’ appetite for cow’s milk is curdling–and a vegan product line is the future! Send the brand a quick message today using our sample below (or your own polite words)!

SAMPLE MESSAGE: Happy National Hamburger Day! BOCA’s competitors like MorningStar Farms and Lightlife are going vegan, with innovative new burgers like Lightlife’s “bleeding” vegan burger and MorningStar’s vegan “Cheezeburger.” When will BOCA ‘ketchup’? Consumers’ appetite for cow’s milk is curdling. It’s time for BOCA to ditch dairy from the All-American Burger and other products and go vegan! Thank you.

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