As nearly 50,000 people join Compassion Over Killing’s campaign, Kraft Heinz has just debuted another fully vegan item in their BOCA line: a one-of-a-kind vegan turkey burger.
Plant-based foods continue to become mainstream, but a 100% plant-based turk’y burger is one we haven’t seen yet. But for vegans and pre-vegans alike it offers a great alternative to its cruel animal-based counterpart. Each year, 300 million turkeys are slaughtered in the US alone. But just like chickens, cows, and pigs, turkeys are intelligent and able to build relationships, as well as feel pain and fear just like us.
Did you know? Turkeys are incredibly curious animals who enjoy exploring and can remember the detailed geographic content of 1,000 acres.
While many of BOCA items still use milk ingredients, it seems as though the food giant Kraft Heinz is starting to listen to demands from thousands of customers to “kraft” a better BOCA and ditch the dairy.
In July, actor Kimberly Elise (Diary of a Mad Black Woman, The Manchurian Candidate) joined COK’s campaign by personally penning a letter to the CEO of Kraft Heinz, as one parent to another, writing that families want a healthier and kinder BOCA. It looks like her efforts are starting to pay off.
“BOCA has taken a promising step by debuting an innovative new vegan turkey burger. As its meatless competitors like Quorn and Morningstar become more focused on fully vegan options, the only way forward for BOCA as a leader in the plant-based market is to eliminate dairy,” said COK Director of Corporate Outreach Laura Cascada.
BOCA has been releasing more and more vegan options. In 2010 the company took a huge step forward by eliminating eggs in response to a COK campaign. More recently, it has debuted items like vegan falafel–but has yet to cut out the cruelty altogether. Join us in saying thank you for the newest animal-free option…and asking: more, please! Sign the petition to urge Kraft Heinz to end the “fowl” play and stop using animal ingredients once and for all.