Compassion Over Killing (COK) proudly announces the launch of our Beyond The Lies tours, kicking off today in California and bringing powerful video outreach to 36 cities nationwide this summer, including on the final cross-country Vans Warped Tour. This inspiring program will raise awareness among thousands of people about the suffering of animals raised and killed for food, empowering them to choose compassionate vegan eating.
COK staff will be on the road throughout the summer, reaching massive crowds attending the Warped Tour and at festivals and colleges across the state of California, sharing the stories of farmed animals through compelling footage.
The new Beyond The Lies video, narrated by former COK investigator Chrystal Ferber and featuring vegan athletes Rich Roll and Steph Davis, includes hard-hitting clips from undercover investigations by COK and other organizations, revealing the widespread and systemic cruelty of the meat, dairy, egg, and fishing industries.
COK’s team will pay viewers $1.00 to watch the video, which also includes inspiring footage of rescued farm animals living at sanctuaries, offering the chance to see how the unique personalities of these animals shine through when they’re allowed the freedom to live and be themselves. After they watch the film, viewers will have the chance to take action by pledging to choose vegan foods.
“Traveling the country, our Beyond The Lies crews will be saving the lives of animals one conversation at a time, talking with thousands from all walks of life about the cruelty of animal agribusiness and offering empowering resources to help them choose kinder, healthier vegan eating.”
– Radish XVX
Beyond The Lies Program Manager, Compassion Over Killing
This exciting program is an evolution of the 10 Billion Lives Tour that Farm Animal Rights Movement (FARM) passed on to Compassion Over Killing earlier this year.
Among the cities to be reached on the Warped Tour are San Diego, CA; Phoenix, AZ; Houston, TX; Chicago, IL; Milwaukee, WI; Orlando, FL; and more, beginning with today’s stop in Pomona, CA. The California tour bringing Beyond The Lies to events and colleges across the state kicks off with San Francisco Pride taking place June 23-24.
Following the summer program, Beyond The Lies tours will resume in the Fall, with dates and cities to be announced.
For a full list of tour cities, visit: BeyondTheLies.org.