Cruelty to Baby Birds: COK Video Makes Headlines

Written by Erica Meier

birds

Last week, COK released a new heart-breaking investigative video revealing cruelty to baby birds inside a Pennsylvania chicken hatchery owned by Bell & Evans, a company that prides itself for its so-called “humane animal welfare” standards.

While Bell & Evans claims “all of our chickens are humanely raised and compassionately handled,” our investigative footage tells a strikingly different story.

On their very first day of life, as they emerge from their shells, these baby birds who are destined to be raised and then slaughtered for their meat are violently jostled around in a highly mechanized system and are treated like mere inanimate objects. Some newly-hatched chicks who may be sick, injured, or otherwise deemed unfit for processing are dumped into a macerating machine that works much like a blender, grinding them up alive.

Watch our video and decide for yourself: Does this look humane or compassionate to you?

Our undercover investigation is making television and newspaper headlines, exposing countless caring consumers to the painful reality: regardless of how it may be marketed to consumers, animal cruelty is standard practice in the chicken industry.    

Here’s a handful of media highlights:

The media coverage generated by COK’s latest investigation is shining a bright light on the cruelty kept hidden behind the closed doors of the meat industry. And it’s spreading an important message of compassion: The most effective way each of us can help end this abuse is to simply leave chickens, and all animals, off our plates.         

Read more about this investigation and share our video now – thank you for lending your voice to animals.