TV Viewers in St. Louis Are Served a “Side of Truth”

Written by Katie Vann

Side of Truth

After hearing a presentation about Marketing Our Message by COK’s Erica Meier during the National Animal Rights Conference this past summer, the amazing volunteers at St. Louis Animal Rights Team (START) took the information to heart and hit the ground running as soon as they got back home.

Driven by their commitment to inspire compassion far and wide, this all-volunteer nonprofit organization has successfully secured funding and advertising contracts with an area cable network — and starting this month, COK’s powerful and award-winning pro-veg commercial “Side of Truth” will blanket the St. Louis, Missouri airwaves!  (You can watch our ad below) .

Thanks to START, our eye-opening 30-second commercial will run 200 times on a variety of stations including TLC, OWN, National Geographic, Animal Planet, and CNN exposing tens of thousands of viewer to the shocking and painful realities kept hidden behind the closed doors of the meat, egg, and dairy industries.

Last year, while COK aired this ad on HULU, the response from viewers was overwhelming — and encouraging! Here are just two of the many comments we received:

“I saw your commercial, visited your website, and it has really opened my eyes…How can such cruelty be allowed? How did I not know this was going on? I’m committed to going vegan, as I write this email to you. I can’t thank you enough.”

“Your ad on HULU really caught my attention. I never thought much about my food before, but now I see meat very differently and can’t stop thinking about how the animals are treated. I guess you could say I’m a vegetarian now but I haven’t told my parents yet.”

If you live in the St. Louis area, be sure to get involved with START! In addition to coordinating this effective advertising campaign, START organizes vegan potlucks, leafleting events, campaigns, demonstrations, educational programs in schools, and much more.

Watch our ad below and read more about our Side of Truth campaign. Want to run a similar advertising campaign in your community? Contact us for details. You can also support our national pro-veg commercial campaign by making a donation today.


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