Late last year, we announced that after working with Compassion Over Killing, Quorn Foods, one of the top-selling frozen vegetarian brands, created its first-ever all-vegan product that was launched in the US. The Quorn Vegan Burger debuted to rave reviews and strong sales, and it’s currently available in over 1,000 stores nationwide.
Inspired by the tremendous success of the US vegan burger and in response to increasing customer demand in the UK, where the company is based, Quorn is actively working to expand its vegan line.
According to Chris Wragg, Quorn Foods UK Marketing Director:
“We have had a lot of consumers contacting us regarding a potential Vegan line and we’re now developing and testing products for the UK market. Watch this space.”
This is good news for customers and hens! Stay tuned for more updates soon.
And the good news doesn’t stop there: Since 2010, when COK first reached out to Quorn, the company has also taken steps to reduce its use of eggs overall. Quorn is now using at least 3.5 million fewer eggs each year, which means that 14,000 fewer laying hens will suffer on factory farms.
If you live in the US, be sure to stop by your local Whole Foods Market, Stop & Shop, Giant, or Shaw’s today to try Quorn’s Vegan Burger.
(top photo credit: VeggieGrettie.com)